LG OLED A1 Series 77” TV

LG OLED A1 Series 77” TV Price History


Current Price £2,753.23 April 17, 2024
Highest Price £2,753.23 November 18, 2023
Lowest Price £2,753.23 November 18, 2023
Since November 18, 2023

Last price changes

£2,753.23 November 18, 2023

LG OLED A1 Series 77” TV Description

Crisp 4K UHD Resolution with Perfect Black

The LG OLED A1 Series 77” smart TV has the latest graphical innovatin with a 4K UHD resolution that produces strikingly detailed images, increased color range, and perfect black levels for truly impressive viewing quality. OLED TVs are also able to show brighter white tones than LED TVs, making them ideal for outdoor and bright living spaces. This LG TV is also fitted with a 60Hz refresh rate to ensure smoother motion performance.

Experience Unrivaled Image Quality

The LG OLED A1 Series 77” is a must-have TV for avid viewers and hardcore gamers alike. Its advanced image engine technology and AI-enhanced upscaling deliver an unrivaled viewing experience that goes beyond 4K clarity. HDR10 support ensures that its advanced image quality is intelligently activated, while Dolby Vision IQ and Dolby Atmos create brighter and bolder images as well as authentic sound.

Cutting-Edge Alexa Services and Accessibility

The LG OLED A1 Series 77” is equipped with voice assistant compatibility through its Alexa built-in technology, allowing users to access voice services and content without ever needing to lift a finger! Alternatively, for those who prefer tactile control, this TV offers a range of accessibility options for those with physical disabilities or limitations.


  • 4K UHD resolution with perfect black
  • 60Hz refresh rate for smoother motion performance
  • Advanced image engine technology and AI-enhanced upscaling
  • HDR10 and Dolby Vision IQ/Atmos support for enhanced image quality
  • Alexa built-in for voice services and content
  • Range of accessibility options
  • Triple XD engine for an optimized viewing experience
  • ε-ARC™ technology for lossless sound reproduction
  • Dolby Vision IQ redefines the brightness, contrast, and color of each frame
  • Comprehensive WiFi and Bluetooth connectivity

LG OLED A1 Series 77” TV Specification

Brand Name


Item Weight

‎59.5 pounds

Product Dimensions

‎67.8 x 14.3 x 41.6 inches

Item model number


Color Name


Special Features

‎α7 Gen4 AI Processor with AI Picture and Sound, Dolby Vision IQ and Dolby Atmos, webOS and LG ThinQ AI with Magic Remote

Speaker Type


Standing screen display size

‎77 Inches


‎120 Volts

LG OLED A1 Series 77” TV Videos

LG OLED A1 Series 77” TV Reviews (7)

7 reviews

4.0 out of 5
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  1. me

    So my 10 year-old 50″ plasma TV finally gave up the ghost, and I had been waiting for years to get an OLED 4K TV. I chose this one because it has the AI upscaling, the size was right, and the price was reasonable.

    I have had it 3 months now, and I absolutely LOVE it! The AI upscaling makes even SD video look better. I was watching Stripes, from 1981, and certain scenes looked UHD – it was WILD! Actual 4K video, from a 4K Firestick, through my Denon receiver, looks incredible!

    The picture is *chef’s kiss* gorgeous! The only thing kind of annoying is that the remote works like a Wiimote – you point it at the screen, and it acts like a mouse. Well, from the other side of the room (from where else would you watch a 55″ TV?) that Wiimote is *TOUCHY*!

    Also, and this may just be a setting I haven’t found yet, but when I leave my Denon tuner on my Firestick, I have to change it to Cable and back to Firestick in order to get the TV to realize there is something attached to the HDMI port. Minor annoyance, and as I said, it could just be a setting.

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  2. Denis corbeil

    Pas d’instructions comment monter les 2 pieds A et B ( pour supporter le téléviseur sur un meuble) et un boulon sur 2 à brisé pendant l’installation du pied A. De préférence être deux pour monter le téléviseur. Pour la programmation lors du premier jour, vous devez avoir un peut de connaissance ( comment programmer votre téléviseur ) et surtout de la patience parce que cela m’a pris une heure pour tout monter et programmer et je n’ai pas encore réussi à tout programmer c’est un peut compliquer la programmation. L’image est très belle mais le son baisse ou la tonalité change à chaque annonce publicitaire, un peut désagréable. Jusqu’à maintenant, je suis satisfait de la qualité de l’image seulement, j’ai le téléviseur depuis deux semaines seulement. Le service après vente de LG…..

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    Tv is perfect, met our expectations much more but delivery was terrible, Amazon delivered my product 7 days late not giving any reason

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  4. Jay Duff

    This this a fantastic tv. It was not an easy decision because of the cost as we have recently dropped a 65 inch samsung (screen cracked) and then a year before – moving the our 70 inch LG (not the OLED) – it broke also.
    After having new different types of large screen tvs – I can tell u that this TV – the oled – there is a huge difference in color quality. It took us 2 months to decide – looking over reviews and seeing it in the stores. We are so happy that we invested in this tv. It is so worth it! There is a tremendous difference in color, sharpness and brightness! The football games are amazing! The mouse is different -its very fast – but its ok – we use our cable remotes and also their lg remote. I cant imagine a better tv than this for the price and quality. We are very happy!

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  5. me

    If I could, I’d give it a 4.5/5. Since my complaints aren’t that important I gave it a 5/5.

    Just an awesome-looking panel.
    4k HDR content is so crispy and really pops.

    I have it mounted to a wall using this https://www.amazon.com/dp/B00TZBBPFY?psc=1&ref=ppx_yo2_dt_b_product_details and usually use an Amazon 4k Firestick for content playback (but when Jellyfin gets an official WebOS release soon I’ll be using that). From my pictures you can see the mount doesn’t block any ports/plugs so I got lucky there. Would recommend this mount.

    Being an OLED, the near-instant refresh of pixels does make things look jittery without TruMotion enabled (couldn’t find any black-frame insertion option), but I found setting TruMotion to “Natural” gives the best results without being an overkill soap-opera effect. I leave it on for all content (animation included). It’s not perfect, but it’s better than turning it completely off.

    As for picture settings, I find “Vivid” the best out of the bunch. The other options make the image almost look like a weird color filter on top of the media that makes blues more yellowish, and darkens everything. I assume this will be fixed in future updates though, since I bought it so close to release…

    The remote is fine. but I haven’t played with it too much yet. Just wish it had fast-forward/rewind/play/pause buttons somewhere.

    WebOS (LG’s smart tv OS) is fine I suppose. This is my first experience with it. My only dislike of it is that your apps are quite small compared to the other content panels it displays on the home page (weather, sports news, sponsored media, etc.). But it runs at a decent speed. Even their browser isn’t terrible and comes with (optional) ad-blocking which is a nice touch.

    It has the option to do an speaker output + the tv speakers, which is interesting. Honestly the TV speakers aren’t terrible, but their clarity isn’t amazing. I much prefer leaving only my speaker output on (optical out to a speakerbar) and not using the TV speakers at all, as the hybrid mode muddles the clarity too much for my liking.

    The WiFi speed is weirdly not that high (on LAN), at least when testing in the browser (as seen in the picture I attached). For comparison, I held my phone (Galaxy S9) in front of the TV and got ~304 Mbps up/down. I’m planning on wiring this later (it has an Ethernet port), but I didn’t really notice any huge hitches playing local content anyways (over Jellyfin) so this probably isn’t too important. Just odd..

    The only really strange thing I’ve seen so far was an odd glitch effect on a few select scenes with people who’re moving and far away from the camera. It’s hard to describe, and only happened maybe twice while I was watching Guardians of the Galaxy vol 2. It looked like the people themselves flickered while the rest of the screen was fine. My best guess is the AI picture was having trouble with them being so far away from the camera in that scene. I haven’t seen that happen on any other content yet, so maybe that movie itself was bad…

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  6. JimJay Jenkins


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  7. LoloLynn

    I have this in my office – relatively small room. It’s a regular sized bedroom. Can’t remember the total square footage but not a masterbedroom but not closet sized either. In fact, it has a closet. So I have my work and personal laptops to the right corner of the TV. It sits in the middle of the main wall (where the door is) and faces a futon on the wall across it. I was torn between this x90 and a samsung q85. Since this Sony handles dark rooms better, without having to worry much about viewable angle (it’s limit is something like 53 degrees while the q85 is much higher) I went with the x90. It’s a small space so you’re never going to sit outside the futon area while watching or playing something.
    I managed to get a ps5 soon after, which totally synchs with the tv. Heck, you can even turn on both devices with the ps5 controller.
    Even though the movie sucked, when I watched the Matrix:Resurrections, the part when they revisit the white room with the 2 burgundy leather chairs, the room was so white I had to put my hand up the first time they flashed to that scene. It handles blacks and whites very, very well; providing for a real nice picture.
    Besides the viewing angle, one thing it doesn’t handle well, which actually does affect me, is light reflection. If you have a window open or a lamp where the light directly hits the screen, it’ll reflect it back. Hence, the dark room thing. The fix around this would be to get some LED lighting – either strip(s) or a bar – and place it on the wall over the TV so you can still light up the room without it ever coming in contact with the screen. I have a small Yamaha YAS soundbar on it which has 0 ARC connection issues (unlike my Klipsch soundbar) so I’m not too worried about the stock TV speakers. Who the heck uses those anyway?
    In conclusion, I am very happy with my TV.

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